The Basics of Business (Find Your Right Fit & Ruthlessly Edit)

Nina continues Chapter 2: The Basics by outlining her “basics of style”.

This inspired me to reflect, “What would be the basics of business?” This is what I came up with…

The Ten Basics of Business:

The most successful businesses— coined by longevity, customer satisfaction, and profit— all follow ten basics of business. These businesses

  1. Know what they’re founded on.
  2. Don’t put the business before what’s most important.
  3. Use candor and unadulterated words when speaking.
  4. Give their employees a break.
  5. “Keep it in the family” and honor their heritage by being obedient to their lineage’s foundation.
  6. Don’t run another business in to the ground just because they can.
  7. Don’t cheat people.
  8. Don’t take others’ ideas, customers, etc.
  9. Don’t lie to cover indiscretions.
  10. Are gratified with just being able to serve their customers to the best of their abilities.

Nina says every style icon knows how to edit. This is style basic #1. It’s all about buying what you like and knowing what looks good on you. In business, I believe knowing how to edit is vital. If an employee is not the right “fit” with a company (if they aren’t lining up with the Basics of Business), it’d be important for that company to do some quick “editing” and click “delete” on that employee.

What looks good on your company? In business, one of the most difficult things to do is find the right people. We all know the famed saying, “It’s so hard to find good help these days,” is true. Nina says she scours through hundreds upon hundreds of pieces for her fashion shows just to find that one that’s truly remarkable. Just think how many resumes and applications businesses have to pick through; editing out all but the “utterly amazing” as Nina puts it.

Nina challenges us to be an editor. Pick out a handful of remarkable pieces and get rid of the rest. Clear the clutter, and let’s get back to basics is what she’s screaming! (Oh, dear…I feel she is speaking directly at me!)

She outlines some key points of editing:

  • Toss what you don’t wear and what doesn’t look good on you. This has been a hard thing for me, but Nina proposes I make a deal with myself: For every twenty items I toss, I can buy one really killer piece! My husband is going to love this…
  • Buy the right size. Enough said…
  • Don’t be suckered by a sales tag. If you don’t need it or even really like it, put it down and walk away!
  • Don’t play it too safe. You should be inspired by what’s in your closet! Have a variety of colors and textures, etc.
  • Do not buy according to the trends. If the trend doesn’t look good on you, why are you going to buy it? Wear what suits you.
  • Be ruthless when you edit. Do not keep a ton of items in your closet for sentimental reasons. (Bang! That one hit me dead between the eyes, Nina!) I’m still keeping my wedding dress, though…

“The more you know, the less you need.” –Aboriginal saying

How can we apply Nina’s key points of style editing to business?

  • For starters, quite literally you may apply all of these points to your own personal style as it relates to your outward appearance to the world. Your clients and co-workers notice what you wear, whether you both are aware of it or not.
  • Be realistic with your opportunities and projections for your business at this very given moment. Baby steps…Rome wasn’t built in a day.
  • Don’t shop for the best price; shop for the best value.
  • Take a chance on something or someone that inspires you! (I love the sweater/boots/leggings they’re wearing in this link!)
  • Don’t run your business according to what someone else tells you is popular—especially if it negates a core value of your business.
  • And finally, don’t be afraid to edit. Change is inevitable and vital to the success of a business. Don’t cut corners, but rather delete the errors that can potentially harm your image.

About fullscopeservicesllc

Director of Marketing, Full Scope Services, LLC Simply stated: We help people. Can We Help You? Visit for more info. Like our company page on Facebook! Follow us @CBuchanan21 on Twitter!
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